THE SWAY


For this music video for Jondi & Spesh of Loöq Records, director Kia Simon created a mildly disturbing tale of stalker amour to match the darkly lush song. A girl meets a boy on the underground, loses him on the streets of San Francisco, lets herself into his apartment, then finds him again in a chinese food/donut shop.

We shot this in 3 1/2 days on 16mm, 8mm, and DVCam. In a nightclub, the chinese food/donut shop, a sound stage dressed as a Lawrence Welk set, a liquor store, on MUNI (San Francisco's underground metro), numerous on-the-street locations, and in storefronts with projection and video monitors playing behind.

"The Sway" includes intriguing props: the poster our protaganist steals from the liquor store features vocalist Alysoun Quinby selling cognac, and that's Jondi & Spesh on the stand-up selling Loöq It's Beer.